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Tuotteen kuvausKarhu launches the second iteration of its All-Around Pack.
In the 1920s, Finland’s Karhu became an official equipment provider to all Olympic Games. We uncovered a 1939 catalogue photo of an actual Karhu Olympic installation, which featured athletic equipment, such as javelins and discuses, used during the decathlon. Historically named the “All-Around”, the decathlon is a combined event in athletics consisting of ten track & field disciplines.
Intrigued by this historical installation and the ultimate challenge in Track & Field, we asked our designer to create an updated version. Drawing inspiration from the abstract and colourful designs of the Memphis Art Movement, which was active in the 80s, a popular time for the Karhu brand, this new version also incorporates the equipment and obstacles of the decathlon to showcase the collection.
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