PopJoy

Popjoy is a Helsinki-based slow-fashion brand dedicated to creating colorful, one-of-a-kind wearables. We specialize in handcrafted, reversible corset tops with modular features like detachable sleeves, alongside zero-waste hair accessories made entirely from production offcuts. Every piece is ethically handmade in our local studio using 100% upcycled and rescued textiles, offering a... Popjoy is a Helsinki-based slow-fashion brand dedicated to creating colorful, one-of-a-kind wearables. We specialize in handcrafted, reversible corset tops with modular features like detachable sleeves, alongside zero-waste hair accessories made entirely from production offcuts. Every piece is ethically handmade in our local studio using 100% upcycled and rescued textiles, offering a sustainable, limited-edition treasure for your wardrobe.