It was fun

Jatuli was founded in 2010 by designer Nina Jatuli. Jatuli is a Helsinki-based women's clothing and accessories brand with roots deep in the heart of Kallio. The clean lines of the products are combined with strong prints and strong color contrasts. The collection's visuals have been inspired by the rugged,...

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In the production process of the products, attention is paid especially to ethics and the effort to produce the products in nearby areas; the production sites are currently located in Finland and Estonia. The fabric is printed in Aitoo, the individual pieces are printed by hand in our studio in Helsinki, the patterning and sewing of the clothes takes place in Estonia, except for unique pieces and some of the small series, which we make in our studio in Helsinki.

The jewelry is made locally in Helsinki, from Finnish birch. Jewelry cutting and UV printing takes place in Kallio, and hand painting and assembly in our own studio on Fredrikinkatu in the center of Helsinki.