YO ZEN

YO ZEN is a Finnish lifestyle brand known for its graphic patterns. Our design philosophy is that the products can be tied to the time and "in", but they must be so carefully thought out that they therefore last over time. We cherish the longevity of the products without compromising...

YO ZEN
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YOZEN creates poetry in everyday life. The timeless design brings a drop of fun, wonder and the joy of invention to the small moments of everyday life. YOZENE's products are stories that can be returned to year after year and passed down from generation to generation. Our prints are thought-provoking and get noticed. We design wardrobe favorites that you want to wear every day. Fashion belongs to everyone. Sizes XXS-4XL.

The first chapters of YO ZENE's story were written by chance on a frosty day in January in 2010. Paula and Kate, who work as architects, noticed a lonely swan wandering on the frozen Oulu River from the window of their workplace. The friends decided to take care of the injured swan and feed it through the winter. With the dawn of spring, the swan grew stronger and took flight one sunny morning. The swan's survival story left behind a beautiful memory and a name for a recently born shape in the hands of friends - the origami swan.

We are involved in developing Finnish design and taking it to the world as a proud Nordic. Like swans, we draw inspiration from Finland's nature, periodically looking for breezes from faraway lands. We hope that the symbolism of our design will touch people living in the heart of metropolises as well as in complete silence.