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Inspiring, effortless and responsible In 2015, we founded NOUKI out of the desire to make people's everyday life easier with beautiful and usable everyday clothes. We also wanted to change the unethical and mass production-dominated operating models prevailing in the clothing industry. The first women's clothing collection was published in... Inspiring, effortless and responsible In 2015, we founded NOUKI out of the desire to make people's everyday life easier with beautiful and usable everyday clothes. We also wanted to change the unethical and mass production-dominated operating models prevailing in the clothing industry. The first women's clothing collection was published in the fall of 2015. Right from the beginning, our goal has been to design durable, pleasant-feeling, inspiring and responsibly produced clothes for women who long for effortless elegance and want to live responsibly, but enjoying life. Our mission is to design clothes that make everyday life easier, multi-purpose clothes that are good to wear for job interviews as well as on the cottage pier. Time is saved for those really important moments with friends, family and hobbies, and at the same time you can feel valuable and secure. Our clothes are also designed to be easy to maintain, e.g. preferring easily washable 100% natural fibers. Our products feel pleasant to wear, do not tighten, squeeze or rub. We want you to feel dressed up and stylish, but so comfortable that you could even sleep in the same clothes.