Our name Kure has its roots in the English word "cure", which means treating and healing. Since 2017, we have offered a better alternative to fast fashion, which burdens the environment and tramples people's well-being. Our task is to improve the foothold of ethical and ecological fashion and to improve the position of Finnish operators.

Ethics, sustainability, and Finnish origin—these are the three core values of our company. We offer over 90 Finnish brands that follow these values. We investigate the background of every brand we offer, so you can shop without worry. You'll find detailed information about the materials and country of manufacture for each product. It's important to us that the product you purchase will serve its purpose, cherished for a long time, and maintained whenever needed. <3